![]() Clear milestones, such as when AlphaGo, an AI-based program developed by DeepMind, defeated a world champion Go player in 2016, were celebrated but then quickly faded from the public’s consciousness. As a result, its progress has been almost imperceptible. To understand how to use Google Trends in 2023, consult an expert digital marketing agency that can leverage these insights to build successful marketing campaigns.Special Report The economic potential of generative AI: The next productivity frontier (68 pages)ĪI has permeated our lives incrementally, through everything from the tech powering our smartphones to autonomous-driving features on cars to the tools retailers use to surprise and delight consumers. ![]() Using this data can help discover market trends & consumer behavior, and optimize your content or marketing strategy for higher website traffic and better conversions. Google Trends is a valuable tool that can provide excellent search marketing insights. So, you can strategically devise your product research based on the insights you get from Google Trends. People who wear or look for hair extensions may also be interested in hair straighteners, nail products, or eyelash extensions. While these topics may not be directly related to your niche, they can make sense as product categories you are considering in your industry. In Google Trends, type “hair extensions” in the box written “Enter a search term or a topic.” Depending on the latest trends during that time, you may come up with related topics or search terms such as eyelash extensions, eye shadow, hair straighteners, nails, etc. Wondering how to use Google Trends for product research? So, you need to identify similar product categories that might be of interest to your target audiences. Once you gain a strong foothold in this field, you might consider expanding your business into other verticals. Suppose, you have a niche store that focuses on hair extensions. Finding these patterns and competitor trends can be extremely beneficial when planning your promotional or advertising activities. It also allows you to track seasonal trends for your competitors to understand if they are using similar offers year after year. This will give you an idea of potential marketing strategies they are leveraging and search terms they are getting ranked for. Using this, you can identify popular market trends, interests, topics, and search terms related to Samsung. Take, for example, you are an electronics company and Samsung is your toughest competitor. For instance, you can identify popular search queries or topics your competitors are using to rank on Google. Google Trends can help streamline this process and provide in-depth data. Competitor ResearchĬompetitor analysis is an integral component of your market research campaign. ![]() You can use this data to understand whether the market for electric cars is lucrative for your business or not. Google Trends allows you to research the market interest and trends for a certain time period and get valuable insights. For instance, you want to launch cars in the United States in specific regions such as California, Arizona, Washington, etc. In Google Trends, you can identify the “interest” in electric cars by time range and region or subregion. Suppose, you are launching electric cars and want to test the market before you hit the market. Here are 5 ways you can use Google Trends to boost your online marketing efforts: Track the trends over the past few years and related keywords in that niche. It is highly effective if you are finding a new niche market. It provides valuable data related to keywords, such as the search volume index or the search engine users’ geographical information. Businesses can use this data for keyword research and identify seasonal trends in keyword search volume. Google Trends is a search trends tool that helps monitor the frequency of a search term in Google and the website’s total search volume during a specific time period. It is also effective in outsmarting your competitors by tracking their positions & monitoring their strategies. It is not just any average SEO tool – Google Trends lets you identify the seasonal trends shaping the demand for products or services in your niche. ![]() Google Trends is one such powerful tool that provides valuable insights based on real-time Google search data.
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